Services
Solve The Root Of Email Problems
A Bespoke Review
Email Audit
Leverage a decades worth of email expertise for an in-depth analysis of your email program.
We’ll help highlight your strengths and identify any gaps in your email efforts to optimize any areas that require improving and build on what you’re already doing well.
Once we’ve thoroughly explored your data and customer experience, we’ll present you with an elaborate report on what areas to work on and direction on how to improve.
Finding the right Vendor
ESP Selection
Picking the right vendor to support your email marketing initiatives is critical to the success of your email efforts.
With 100s of email providers available and each intent on selling you all the bells and whistles, it can be difficult knowing which ESP would be most appropriate for your business.
We’ll help identify the features you really require, while considering your budget, short and long term goals, and how the tool would integrate with your current infrastructure.
Bridging Technical Challenges
Tech Liaison
When implementing a new ESP or setting up automations, Marketing is frequently reliant on Tech for anything from connecting systems to ensuring that your Welcome email fires correctly.
This relationship even more critical when it comes tracking user behaviour across different channels and touch points.
As these things can get quite technical we can take the weight off your marketing team and work with your Tech department to:
- Ensure that your systems talk to each other (there’s nothing worse than not knowing what happened after an email click)
- Get the right data in the right format that allows you to segment audiences the way you want.
- Ensure all your triggered emails fire correctly.
- Automate and optimize processes to minimize repetitive tasks
- Anything else technical to allow your Marketing team to spend their time on just that, Marketing!
Audience
Identify and collect the customer data points that matter most.
Are you collecting the right data to make informed decisions about what email campaigns you should be sending?
You could have a 90% off sale but if you’re not sending the deal to the correct people there’s no guarantee that you’ll get the expected results.
We’ll help decide which behaviour and traits you should be collecting, and advise you on how to segment your subscriber for targeted campaigns.
Strategy
Frequently brands will deploy individual tactics like an A/B test without a carefully crafted strategy that guides and informs the reasoning behind their campaign tactics.
This can result in spending time and resources that don’t achieve business goals.
By focusing on key pillars that will help you build the foundations of long term email success, we’ll help you better align your businesses aims and objectives with strategies and tactics that will set you up to achieve your ambition.
Reporting
Analytics are critical to the success of any email marketing strategy. However data can often be overwhelming if you don’t know where to collect it or what to do with the results.
We can help you identify the the most insightful metrics to track and analyze, and guide you one how they can help inform future business decisions.
Let's talk
Make the most of your email marketing Opportunities
Whether you know exactly what you want or need guidance and direction, we’re happy to cater to your bespoke requirements.
Simply complete the form or send an email to hello@often.life with your plans and how we can help, and we’ll be right back in touch.
- Get in touch to discuss your needs.
